Vienna Biennale 2017
Ali Kerem Atalay, Elena Doncev, Philipp Loidolt, Menquin Wang
A Quebec woman suffering from major depression loses health benefits overlooking “active” on her Facebook photos and homes are getting burgled after owners post “on vacation” statuses. 70% of Employers lurk around the profiles of their candidates and employees and credit scores of individuals plummeting over their mere use of the word “wasted” on status updates…
As social media became the logbook of people’s lives, we’ve entered an era of immense sharing. Though the straight-forward dangers of sharing are seemingly recognised; lately, we’re evidently on a road heading into a world of lives directly affected by social media in areas such as health insurance, employment, credit scores and even personal security. The experience provided by “Sociometric.me” aims at raising awareness on the subject by providing an individual risk analysis of the user’s Facebook profile in form of a processed personal portrait, a so-called “Sociometric Photo”, a portrait which is distorted and processed according to the analysis of your “risk-bearing” posts/photos on Facebook, which provides an image of oneself’s vulnerability on social media. It’s not an analysis graph, its an analysed you. All while ironically critiquing the superficiality of using keyword base algorithms on people’s profiles in order to make decisions that fundamentally affect their lives by utilising a similar method of analysis.